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Title card: Vymo Booth Design, designing a booth for Vymo, by Radfan Naushad

Booth design · 3D

Vymo Booth Design

★ Won Best Designed Pop-up at the event

Vymo was given a floor space at a startup event in Singapore, where young companies set up booths to pitch to investors and other businesses. I had full freedom over how to use it. The brief was simple: make the space feel big, and give it several corners where people can stop and talk.

Client
Vymo
Year
2020
Location
Singapore
Role
3D booth design
01

The render

An open, angled header that reads from across the hall, a wrapped pillar, a coffee and demo counter, and three separate seating zones.

3D render: the full booth with the Vymo header, wrapped pillar, demo counter, seating and red logo podium
Render: the counter wall reading Tired of chasing your sales teams for updates? Render: the wrapped pillar with chat-bubble graphics beside the café seating
Render: the red carpet zone with café tables, the lounge corner and the header
Render: the lounge corner with client logos, stats and a quote from industry experts Render: close-up of the lounge corner with armchairs and red poufs Render: the demo counter with coffee machine, screen and devices Render: the header line, The most loved Sales Engagement Platform
02

On the floor in Singapore

I sent the render off and heard nothing back. Two weeks later, a colleague at the event shared these photos. The booth had been built almost exactly as I designed it, and it won Best Designed Pop-up at the event.

Photo of the built booth at the event: header, wrapped pillar, red logo podium and counter
The built booth
Photo of the lounge corner at the event with client logos and stats
The lounge corner, as rendered
03

About the client

Slide: About Vymo, a sales engagement platform founded in 2013

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