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A hand holds a phone showing the Connect app: the sunrise-house logo and the line Choose your technician, enjoy a better home

Branding · Visual identity

Swivl Connect

“Choose your technician. Enjoy a better home.”

An identity for Swivl Connect, a platform that matches homeowners with technicians. One mark serves both sides: Sunset Orange for homeowners and Dodger Blue for professionals, each with its own palette, UI kit and illustration set.

Client
Swivl
Year
[YEAR]
Role
[YOUR ROLE]
01

The mark

A home at the centre, with radiating shapes above it for the many technicians, forming a sunrise: a finished, happy home.

The orange sunrise-house symbol beside the brand idea and tagline
Logo variation for professionals: orange symbol and Swivl connect wordmark Logo variation for homeowners: blue symbol and Swivl connect wordmark
02

Colour & type

Dodger Blue #1E90FF and Sunset Orange #FF7F00, set in Chillax, Instrument Serif and Work Sans.

Colour slide: Dodger Blue #1E90FF and Sunset Orange #FF7F00 Fonts slide: Chillax, Instrument Serif and Work Sans
03

Two audiences, one system

Full tint scales and UI cards for each side of the platform.

Home Owners UI kit: Flush Orange tint scale with cards, charts and blog components Professionals UI kit: Dodger Blue tint scale with the same cards and charts
04

Illustration style

Hand-drawn line art in blue, paired with a soft 3D version in orange.

Twelve illustrations: cards, piggy banks, coffee cups and umbrellas, each as blue line art and orange 3D

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