Pitch deck · Storytelling
Kloth Pitch Deck
Selling a problem everyone had accepted as normal
The investor and brand-partner deck for Kloth, the AI-twin, try-before-you-buy fashion app. The hard part wasn’t the slides. It was getting people to see that something they’ve accepted their whole lives, paying for clothes before knowing if they fit, is actually broken.
- Client
- Kloth
- Year
- 2026
- Format
- 18 slides
- Audience
- Investors, brands
- Role
- Story, structure and deck design
The brief
In a store you touch the fabric, try it on and check the fit before you pay. Online, you pay first and find out later. The deck had to make that gap feel obvious to two audiences at once: investors deciding on the round, and fashion brands deciding whether to plug Kloth into their stores.
So the story starts with a feeling everyone knows, proves it with numbers, and only then introduces the product.
Figures as stated in the deck.
The story in seven beats
Each beat answers the next question an investor or brand would ask.
The opening
Lead with the ask and the people behind it, so the room knows why this team gets the meetings.
The problem
Make something normal feel broken: stores give you confidence, online gives you access, and nobody gives you both. Then put numbers on it.
The vision
Show the future before explaining the tech: a storefront built for you, on you. Then why every try-on tool before this stayed a gimmick.
The product
Kloth isn’t a plug-in widget. It’s a shopping experience, and every new brand makes the Kloth ID more useful for the next.
The proof
Real usage from a controlled test, and the brands lined up to pilot it.
The moat
The data layer underneath: body twins, garment twins and the fit data that connects them, ready for AI shopping agents.
The business and the ask
How Kloth makes money, why the founder built it, and what the round unlocks.
