AI & Systems · Performance marketing
An AI that makes on-brand ads from a brief
A system built with Claude and Higgsfield for Kloth’s performance marketing. Anyone types or records a brief, and it returns finished static ads with the right typography, keywords, CTA and colour, inside the brand guidelines.
- Brand
- Kloth
- Tools
- Claude, Higgsfield
- Year · Role
- 2026 · System design, art direction
2–3 days
per round of static ads, depending on feedback
15 mins
from brief to finished ads, feedback rounds included
The brief
One plain-language brief is all the system needs.
“Register for ₹199 and get 50% off your first two orders. And you can try the look for free before you even pay for it.”
- Offer: ₹199 registration, unlimited trials
- Hook: 50% off the first two orders
- Promise: try the look at home before paying
How it works
From brief to finished ad, with no designer in the loop for each variation.
The brief
Typed or recorded by anyone on the team. No design skills needed.
The art director
Applies the brand rules: typography, keywords, the offer, the CTA, and colour psychology.
The image
Generates the scene and styling to match the art direction.
Static ads
On-brand, ready-to-run ads for performance campaigns.
What I trained it on
The design judgement is built in, so every output follows the same rules.
Brand guidelines
Kloth’s palette, logo placement and layout rules, so every ad looks like the brand.
Typography
A bold sans headline, a serif-italic supporting line, and a clear hierarchy on every ad.
Keywords & CTA
Lines built around the brief’s key message, and a “Try now” button on every ad.
Colour psychology
Colour picked to match the mood of each look and to stop the scroll.
The output
Eight ads from one brief: different looks and moods, the same offer, the same brand.
Video ads
The same system, in motion. The footage is generated, and I added the type and transitions in the edit.